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Hive Partners with Pledge to Measure its Last Mile Carbon Footprint and Take Climate Action

London, 11 October 2022 - Hive, the e-commerce operations company which helps brands to grow, has partnered with Pledge, the integrated carbon measurement and climate action platform, to measure the carbon footprint generated by its last mile delivery services.

It is also using Pledge’s marketplace of high quality offsets and removal technologies to address the environmental impact of its historical Scope 1 and 2 emissions, as well as its last-mile delivery emissions that are not already carbon-neutral.

Pledge’s accredited calculation engine leverages tens of thousands of data points to calculate emissions in line with recognised standards and uses independent experts and registries to rigorously vet all offsetting projects. The partnership with Pledge enables Hive to offer sustainable delivery options to its merchants as well as meeting demand for environmental initiatives. 

Hive has selected a portfolio balancing nature-based removal offsets and engineered solutions. This includes a reforestation project based in Kenya, which to date has successfully removed over 8 million tonnes of CO₂ from the atmosphere, and a biochar project based in Sweden, which is building biomass-based heating plants. These plants enable companies to convert to carbon-neutral heating.

“Pledge and Hive have a shared focus on sustainability, specifically decarbonising the logistics supply chain,” said David de Picciotto, co-founder and CEO of Pledge. “It’s great to see Hive support a portfolio of carbon removal projects to address its carbon impact, whilst also delivering co-benefits.”

Franz Purucker, co-founder and CSO of Hive added that, “by partnering with Pledge we are able to be transparent about our carbon footprint and work towards our goal of carbon neutrality. Pledge has helped us select high-performance carbon removal projects that align with our goals." 

About Hive

Hive is a log-tech startup with the mission to be the operational brain for direct-to-consumer brands. Hive's all-in-one solution features fulfillment, delivery, freight, packaging, returns, and a customer experience app - allowing e-commerce companies to put their operations on autopilot.

Since Hive was founded in May 2020, the company has grown significantly, raising 29 million euros in its Series A round in November 2021. From its HQ in Berlin, Hive has now expanded to Paris, Milan, and Madrid - with London on the horizon in 2023. This pan-European network allows e-commerce retailers to reach 85 percent of EU buyers within two days at low prices and allows Hive’s team to collaborate across international borders.

For more information visit: https://www.hive.app

About Pledge

Pledge has built an integrated suite of climate tools for businesses to incorporate trusted carbon measurement, reduction and carbon removal capabilities into their customer offering quickly and easily. By giving customers the tools they need to understand and reduce their climate impact, businesses can meet demand for ESG initiatives, win new business and build a talented, purpose-driven workforce. Pledge leverages tens of thousands of data points to calculate emissions in line with the strictest standards and uses independent experts and registries to rigorously vet all offsetting projects.