An Introduction to Pledge
Across the last six blog posts in this series, we’ve broken down many of the complex themes, strategies and methodologies associated with carbon management, and highlighted how organisations can get started on their sustainability journey through the steps of measurement, reduction and offsetting.
At Pledge, that’s also what we do as a business. We provide our customers with the tools they need to quickly understand the impact they’re having on the environment, and the means to start successfully reducing their emissions and offsetting the ones that they cannot reduce.
Building a foundation for success with rich emission data
We believe all great carbon management strategies start and end with measurement. When businesses gain access to accurate, actionable and understandable emissions data, they can quickly understand how — and where — their emissions are being produced. They can then identify carbon hotspots, build strategies to address their footprint, and ultimately embark on a journey to net-zero or carbon neutrality.
Pledge’s platform leverages and consolidates tens of thousands of data points onto a single viewport, enabling organisations to calculate their footprint, identify carbon hotspots, make smarter data-driven decisions, and start building strategies to reduce and offset emissions.
When it comes to measurement, our goal is transparency and clarity. We follow globally recognised measurement standards. You’ll be able to share your emissions reports with all stakeholders, including your customers, employees, investors and regulators. This visibility over emissions can also be utilised further down the supply chain to enable your clients and partners to choose to offset their personal shipments, journeys, travels and other emitting activities.
Meet your sustainability goals through reduction
After measurement comes reduction. Once a baseline has been set, strategies agreed on, and key areas of improvement identified, reduction initiatives can be kicked off. Reduction allows brands to make a permanent impact on their climate footprint by lowering the amount of emissions being produced, in turn having a direct positive impact on climate change. At the same time, they can unlock many of the benefits associated with being “green” as we’ve outlined in our blog post highlighting why sustainability makes business sense.
The transparency provided by our deep data layers allows businesses to develop and embed robust reduction strategies across a variety of business use cases. Organisations can measure and follow their success as they reduce their carbon footprint, and share this insight with relevant stakeholders.
Address your residual emissions with our vetted offsetting
There comes a point in most journeys to net-zero where it becomes extremely difficult or even impossible to decrease a business’ carbon footprint with reduction tactics alone. To address these residual emissions, many businesses choose to invest in offsets. Offsets allow businesses to engage with sustainability projects around the world and often have many ancillary benefits, such as biodiversity and community enhancements.
At Pledge, we’ve developed a carbon offsetting marketplace of our own to remove any friction associated with transacting on the often-complex and opaque voluntary carbon market. Our projects are all vetted by independent registries or experts, ensuring any offsets purchased through our platform are verified, high-quality, and effective at preventing or sequestering carbon from the atmosphere.
We’ve selected both nature-based offsets and science-based removals in our marketplace. Nature-based solutions (NBS) involve conserving, restoring, or better managing ecosystems to remove CO2 from the atmosphere. Examples include reforestation and ocean restoration. Engineered removals, in contrast to NBS offsets, rely on technology and infrastructure to actively and (more) permanently sequester carbon. One example is enhanced weathering — speeding up the natural mineral weathering processes to capture carbon in calcium-based sediments that eventually turn to solid rock.
Powering climate action at scale
If you’re looking for support meeting your sustainability objectives and responding to the growing demands of your customers, employees and even investors, look no further than Pledge. Our technology and expert team are helping businesses of every size to understand, manage, and take action on their climate impact.